How to find bangle size ?

Your hand size, not your wrist, determines the size of your bangle. Simply tuck your thumb into the palm of your hand (as if you were about to put on a bangle) and use tailor's tape to measure your hand from knuckle to knuckle around the set of knuckles closest to your wrist.

How to find ring size?

The diameter is the measurement across the inner width of the ring when determining a ring size. Use a ruler or tape measure to measure the inside of the ring from edge to edge at its widest points. For the most accurate measurement of their ring size, try to use a circular ring if at all possible.

Redefining Artistry

Safa Gold & Diamonds, a distinguished division of the SAFA Group of Companies, stands as a symbol of timeless elegance and masterful craftsmanship. Renowned for its majestic range of royal jewellery, the brand presents an exquisite spectrum - from traditional classics and antique treasures to contemporary creations and bespoke masterpieces; each piece designed to embody luxury in its purest form. Every Safa showroom is a celebration of artistry, housing priceless ornament collections sculpted from authentic gold and adorned with precious stones, crafted to enhance beauty and evoke timeless allure.

Since the launch of our flagship store in 1990, Safa Gold & Diamonds has been devoted to celebrating the magnificence of fine jewellery. Over three decades, we have earned the trust and admiration of customers across Kerala, emerging as a widely respected and preferred brand. Our strength lies in harmonizing traditional craftsmanship with advanced precision technology, enabling us to create jewellery that is both timeless and distinctive.

A significant milestone in our journey is the establishment of the Institute of Gems & Jewellery (IGJ)—a centre dedicated to nurturing excellence in jewellery design and craftsmanship. Recognized as a Centre of Excellence by the Government of India, IGJ reinforces our commitment to innovation and skill development.

As we look to the future, our vision is to expand Safa’s footprint across India and global markets - spanning retail, wholesale, manufacturing, and education within the jewellery industry. At Safa, we remain steadfast in our belief: purity, craftsmanship, and customer trust are the true foundations of enduring beauty.

K T M A SALAM

Managing Director

Our Brands

Mission

To craft and deliver premium fine jewellery that tells a story - one of elegance, emotion, and individuality. Built on the pillars of quality, transparency, and trust, Safa Gold & Diamonds strives to ensure exceptional customer satisfaction. Each creation is thoughtfully designed to resonate with diverse tastes while upholding the brand’s legacy of artistry and precision.

Vision

To create distinctive, stylish ornaments that empower self-expression and celebrate life’s most cherished moments. Safa Gold & Diamonds is committed to a value-driven approach, fostering sustainable growth while upholding a deep sense of social responsibility. Through unwavering dedication to excellence and quality, Safa aspires to evolve into a world-class jewellery powerhouse.

Milestones & Recognitions

Clarus Designer Jewellery Announced Its Grand Expansion

2022

CLARUS Designer Jewellery Grand Expansion program held at Perinthalmanna showroom on Saturday, May 28 Saturday 2022 at 10 AM. The expansion program has been inaugurated by Smt. Mamtha Mohandas in the presence of the CLARUS Management team and other dignitaries. Management announced the mass expansion of 25 showrooms in the next five years.

International Award For Premium Wedding & Designer Jewellery

2019

We are honoured to receive the award of international excellence in the category of premium wedding and designer jewellery, presented by the effervescent Kareena Kapoor – 2019

Coffee Table Book Launch

2018

Coffee table book launch by Actor Vineeth Shreenivasan. 2018

National Award For Best Wedding And Designer Jewellery Store

2018

Clarus Wedding and Designer Jewellery have won the National award for the Best Wedding Designer Jewellery Store. Located at Perinthalmanna, Malappuram District in Kerala, the firm's dedication for fine crafted jewellery and trendy designs has helped CLARUS to achieve this distinguished award.

On behalf of Clarus wedding and designer jewellery, Director Mr. Abdul Karim received this award from Bollywood actor Mrs. Soha Ali Khan Pataudi at a grand function in Delhi on 26th March 2018.

The Beginning

2017

The Beginning - CLARUS Logo Unveiling By Padma Vibhushan Dr K.J .Yesudas on August 20 2017 In the Presence of Hon.Speaker P.Sreeramakrishnan,Shri.P.V.Abdul Wahab MP , Shri.Manjalamkuzhi Ali MLA,Shri.P.Abdul Hameed Master MLA,Shri,M.P.Abdussamad Samadani,Sri.Moeen Ali Shihab Thangal , Sri.M.Mohamed Salim-Chairman, Perinthalmanna Shri.Mature Ravivarma and Shri.K.T.M.A.Salam-Managing Director,Safa Group, Ect.