A piece of jewellery is a representation of your style statement, depicting your taste, personality and distinguishing sense of style. Aside from shopping the readymade jewellery from the store, people started desire customised jewellery which they can implement their ideas and create or modify jewellery to fit or suit them. There are three types of customisations.

Jewellery has always been a sign of status, appearance and prestige. It is made up with precious particles such as shells, stones, bones, rare metals etc.

Navaratna is a Sanskrit compound word meaning "nine gems" or "ratnas". Jewellery created in this style has important cultural significance in many southern, and south-eastern Asian cultures as a symbol of wealth, status, and also as having other claimed talismanic benefits to health and wellbeing. The setting of the stones is believed to hold mystical powers, tied to astrology, mythology and intrinsically linked to the Indian religions of Hinduism, Jainism and Buddhism. The historic origin of the significance behind the nine gems has proved impossible to trace but is tied to mythological concepts around cosmology and astrology and the "Navagrahas", or "nine celestial gods".

Statement jewellery permits both women and men to express themselves and their persona via jewellery. Statement jewellery is specific and bold and enables the wearer portray who they are through their outward appearance.

Wearing bold and stylish jewellery is nothing new, ancient civilizations such as the Egyptians used statement jewellery in ceremonies, rituals, and to show divine favour. To this day, people continue to use jewellery and other accessories to make statements about who they are and what they value.

Safa Gold and Diamonds, the largest jeweler in Ernadu with an area of 5600 sq. ft., has started its operations at Areekode.

The showroom was inaugurated by Panakkad Sayyid Munavarali Shihab Thangal, the wedding section was inaugurated by PK Basheer MLA, the premium section was inaugurated by Linto Joseph MLA and the diamond-precious stone section was inaugurated by VKC Mammad Koya in a grand ceremony attended by top Safa Group executives led by Safagroup M.D. K. T. MA Salam and other VIPs and dignitaries...

Clarus Wedding and Designer Jewellery has won the National award for the Best Wedding Designer Jewellery Store. Located at Perinthalmanna, Malappuram District in Kerala, ..

CLARUS Wedding &Designer Jewellery bagged the award for ‘The Best Premium Wedding Jewellery Designer Store’ in the International Excellence Award (IEA) 2019, held in Kuala Lampur, Malaysia. The award was presented to the Managing Director KTMA Salam and Deputy GM KT Abdul Majeed on behalf of CLARUS Jewellery by the chief guest, Kareena Kapoor Khan. CLARUS Wedding & Designer Jewellery, located in Perintalmanna, Malappuram, was inaugurated on the 20th of August 2017 and received the National Award in 2018 for the same category.

CLARUS DESIGNER JEWELLERY Logo Unveiled By Padma Vibhushan Dr.K.J .Yesudas In the Presence of Hon. Speaker P.Sreeramakrishnan, Shri.P.V.Abdul Wahab MP, Shri.Manjalamkuzhi Ali MLA,Shri.P.Abdul Hameed Master MLA,Shri,M.P.Abdussamad Samadani,Sri.Moeen Ali Shihab Thangal, Sri.M.Mohamed Salim-Chairman, Perinthalmanna Shri. Melatture Ravivarma and Shri.K.T.M.A.Salam-Managing Director,Safa Group.

CLARUS Awards distributed for outstanding achievements by Padma Vibhushan Dr.K.J.Yesudas at Clarus Wedding & Designer Jewellery Inauguration Event.

Gemology or gemmology is the science dealing with natural and artificial gemstone materials. It is considered a geoscience and a branch of mineralogy. Some jewellers are academically   tra..